Bob Allen has held a variety of positions with Disney’s live entertainment divisions at Disneyland, Disney World, and Disneyland International. He’s led teams designing several attractions that would become part of EPCOT, including Spaceship Earth and The American Adventure. He was responsible for all facilities and services at Disney-MGM Studios as well as the operation of Disney IDEAS (Innovation Design Entertainment Art and Storytelling), a full-service content studio. In 2001, he formed Integrity Arts and Technology, Inc, which bought out IDEAS. Today, IDEAS is a branding and experience design firm using the power of purposeful storytelling to create brands, transform organizational cultures, and design and enhance immersive experiences. IDEAS’ 3500+ diverse projects have included designing urban developments in China, re-engineering the Walter Reed Hospital patient experience, designing the guest experience for Spaceport America, inventing new genres of themed entertainment, and creating an original animated series helping school kids to be more fit.